We believe in making every customer feel like our only customer. Our salons are the premier destination for both superior apparel and service where you'll enjoy highly personalized attention in a relaxed, elegant setting. Meet one-on-one with our personal stylists who are intimately familiar with our collections and are dedicated to helping you select a superior fit dress. We offer personalized fittings by master seamstresses who will create a custom fit just for you so your gown flatters and fits your unique style.

We've been creating beautiful designs for generations, while consistently introducing fresh creations each season. Whether you're looking for timeless elegance, chic sophistication, or something a bit more whimsical, you're sure to find it in one of our spectacular collections. With hundreds of leading edge fashions to choose from and with prices ranging from $1,200 to $5,000+, it's easy to find something that's uniquely you, which will also suit your budget.

Your gown will be handcrafted to your exact measurements. If you wish, we will even recreate it in dressmaker muslin (a thin cotton) for the first fitting, the traditional way design houses have done it for centuries. Once you're pleased with the muslin version, our artisans will begin creating your unique gown. The advantage of a muslin? Alteration costs are minimal because the dress is made precisely for your body.

Because your gown is created just for you, the sample you try on is merely the starting point. We can customize most designs through our unique “fit” customizations, which include the raising or lowering of the neckline, changing the train length, or fine-tuning embellishments. Ask your personal stylist about custom fit options.

Your gown never leaves our hands. Unlike other bridal companies, we control the entire process from beginning to end because we're both the designer and the manufacturer; we have unfettered access to the entire collection. We start with the finest imported laces, beading and natural fabrics. Then every stitch is inspected by hand and every little detail is perfected in our studios. You get an impeccably tailored gown that's exquisitely made for you.

Priscilla of Boston began in 1945 as a fashionable designer salon on Boston's Newbury Street. You'll benefit from the knowledge we've acquired from decades of creating the very best gowns for princesses, Hollywood stars, presidential daughters and stylish women everywhere. The most revered name in bridal fashion, we're here for you now and for generations to come.